4 Key Marketing Strategies for Technology Organizations

I Was Once Told I’d Never Be a CIO. Here’s How I Proved Them Wrong

by Christine M | Career, Career Evolutions, Future-Foward, Growth Mindset, Leadership, Positive Thinking, Technology, Technoloy

I Was Once Told I’d Never Be a CIO. Here’s How I Proved Them Wrong I remember the moment clearly. Sitting in a boardroom filled with seasoned executives, a well-meaning senior leader looked me in the eye and said, “You’re talented, but...

4 Strategies for Marketing a Technology Organization and Elevating the Value of IT

Marketing Strategies to Elevate IT Value in Tech Organizations4 Strategies for Marketing a Technology Organization and Elevating the Value of IT

by Christine M | Culture and Leadership, Customer Experience, Leadership, Leadership Mindset, Technology

Marketing a technology organization requires a nuanced approach that differs from traditional marketing strategies. Technology organizations, whether they offer products, services, or a combination, face unique challenges and opportunities. The rapid pace of...